The product? Benefit Cosmetics Roller Lash Mascara. The promise, as touted by Benefit? “The eye-opening Hook ‘n’ Roll brush grabs, separates, lifts and curls … while the instant curve-setting formula holds for 12 hours.” Well, we’ve put this product to the test and are ready to spill the details.

- The slightly curved brush makes for easy application.
(Whenever I use straight, stiff wands, I always end up stabbing some part of my eye!) - The mascara is conditioning.
My lashes continue to look longer and fuller with every application. - No smudging or clumping!
With other mascaras, I’m often wiping excess product on the top of the tube to avoid clumping. But when I carefully pull the wand out of this one (without pumping!), I enjoy a seamless application. I’ve been wearing it daily at my 9-to-5 gig and have yet to experience any smudging. - It’s easy to remove each night.
Many mascaras have left my lashes extremely stiff and difficult to clean come bedtime. Whether you use a cotton pad drenched in makeup remover or a lightweight travel wipe, don’t expect to shed any lashes during this mascara’s removal process.







