In a study of 1,065 UK adults, a fifth (18 per cent) said they wouldn’t notice if a brand was to sponsor the games. While…
Month: August 2016
How Outdated The Nielsen TV Metrics Are?
Television professionals get regular report cards on their performance through The Nielsen Company, which tracks audiences for client stations. Understanding their reports is critical in…
Coca-Cola Pulls Offensive Sprite Ad in Ireland
The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who…