In a study of 1,065 UK adults, a fifth (18 per cent) said they wouldn’t notice if a brand was to sponsor the games. While…
News
How Outdated The Nielsen TV Metrics Are?
Television professionals get regular report cards on their performance through The Nielsen Company, which tracks audiences for client stations. Understanding their reports is critical in…
Coca-Cola Pulls Offensive Sprite Ad in Ireland
The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who…
Hey E-commerce Marketers... We Are Taking to You
This is a guest post by John McIntyre. John is the founder of ReEngager, an agency that helps ecommerce stores increase total sales by 15-30%…
The Marketplace of Things
By now we’re all aware of the internet of things. But there seems to be a developing marketplace of things centric to the needs of…
Native Advertising on YouTube?
YouTube has created its most “native” ad yet. For years the Google-owned video service has run ads before videos or interrupted videos with ads, but…