Japanese fashion is famous for switching in between self-invented trends really fast, a reputation that’s well-earned. Not everyone has the luxury of spending their days people-watching in Harajuku, so we do our best to keep you up to date on what’s cool on the streets of Japan’s youth fashion capital. The warm weather, numerous festivals…
That might sound obvious, but we see plenty of articles (especially on Western blogs) trying to predict or declare Japanese fashion trends based on what they see in Japanese fashion magazines (not to mention those that just make things up). Japanese fashion magazines are, for…
We judge trends by actually looking at what people are wearing on the street every day in Tokyo.
The decline of print fashion magazines over the last few years – combined with the increasing popularity of social media networks in Japan, independent online shops, the increasing influence of international fast fashion brands, and other “uncontrollable” influences on the Japanese fashion scene – has led to a less predictable (but just as quickly moving)…
We judge trends by actually looking at what people are wearing on the street every day in Tokyo. That might sound obvious, but we see plenty of articles (especially on Western blogs) trying to predict or declare Japanese fashion trends based on what they see in Japanese fashion magazines (not to mention those that just…
The decline of print fashion magazines over the last few years – combined with the increasing popularity of social media networks in Japan, independent online shops, the increasing influence of international fast fashion brands, and other “uncontrollable” influences on the Japanese fashion scene – has led to a less predictable (but just as quickly moving)…
The decline of print fashion magazines over the last few years – combined with the increasing popularity of social media networks in Japan, independent online shops, the increasing influence of international fast fashion brands, and other “uncontrollable” influences on the Japanese fashion scene – has led to a less predictable (but just as quickly moving)…
As the summer fashion season in Japan comes to a close in Japan, so do the styles on the street. Japanese fashion is famous for switching in between self-invented trends really fast, a reputation that’s well-earned. Not everyone has the luxury of spending their days people-watching in Harajuku, so we do our best to keep…
That might sound obvious, but we see plenty of articles (especially on Western blogs) trying to predict or declare Japanese fashion trends based on what they see in Japanese fashion magazines (not to mention those that just make things up). Japanese fashion magazines are, for the most part, in the business of creating content to…
The decline of print fashion magazines over the last few years – combined with the increasing popularity of social media networks in Japan, independent online shops, the increasing influence of international fast fashion brands, and other “uncontrollable” influences on the Japanese fashion scene – has led to a less predictable (but just as quickly moving)…