How to Wear... Urban Boho

How to Wear... Urban Boho

Coordination between Japanese fashion magazines and Japanese retailers used to mean that trends were relatively easy to predict and track. These days Japanese fashion brands would create certain trend items, shops would add these trending clothing items in their stock, and magazines explain exactly how the items should be worn for maximum effect. These coordinated…

Top 10 Japanese Street Fashion Trends – Summer 2014

Top 10 Japanese Street Fashion Trends – Summer 2014

As the summer fashion season in Japan comes to a close  in Japan, so do the styles on the street. Japanese fashion is famous for switching in between self-invented trends really fast, a reputation that’s well-earned. Not everyone has the luxury of spending their days people-watching in Harajuku, so we do our best to keep…