Last week, Wendy’s and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos before, these ones had the brand engagement as the end goal.At first glance, the video seems like the type of garden-variety campaign Facebook …
Month: May 2016
Email Newsletters Hit a Speed Bump: Inaccurate Open Rates
As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed… Email newsletters are just as effective when working with existing customers, as they were from the very start. Also, the part of the problem may be the “offline reading” option, used…