That basically was a visual manifesto where movement feels revolutionary… Sadly, sport in India has a massive image problem, particularly for women.” So says Mohamed Rizwan, creative director at Wieden + Kennedy India. This represents an interesting challenge for a client like Nike. “What we…
The ideal timing for planning an exit strategy is at least 5-10 years beforehand. But unfortunately, that kind of diligent approach is not always applicable. So how does a CEO or an owner can perform a quicker exit? Last week, I addressed a group of…
The U.S. senior population is expected to double by 2050. And while they’re staying healthier longer, and living longer too, these ads deftly demonstrate that life’s packed with curveballs you don’t expect—like strokes or broken hips. (We often forget that, at some point, we all become less able to varying degrees.) Perhaps most stunning is…
Last week, Wendy’s and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos before, these ones had the brand engagement as the end goal.At first glance, the video seems like the type of garden-variety campaign Facebook …
This new trend lets us all see a much wider scope on how people react and interact with the web and hardware these days. So let’s try to analyze, which marketing researches can employ such a feature?