News

These Poignant Ads Show Why You Should Lunch With American Seniors

These Poignant Ads Show Why You Should Lunch With American Seniors
Mark Carmichael about investment risks
by Steve Ayokee

The U.S. senior population is expected to double by 2050. And while they’re staying healthier longer, and living longer too, these ads deftly demonstrate that life’s packed with curveballs you don’t expect—like strokes or broken hips. (We often forget that, at some point, we all become less able to varying degrees.) Perhaps most stunning is…

Marketers to Make Square-Shaped Videos for Facebook

Last week, Wendy’s and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos before, these ones had the brand engagement as the end goal.At first glance, the video seems like the type of garden-variety campaign Facebook …