Even if you are not working in the advertising industry, this one piece of fun trivia will be an interesting one for anyone! For example, booking yourself a 30 second slot for a TV commercial
Do You Know How Much It Costs to Advertise in TV's Biggest Shows?
Solving Facebook's Video Engagement Measurement Problem
Everyone in the advertising industry block (and specifically, on its digital marketing street) knows how tricky data measuring can be when you’re trying to track down and calculate the efficiency for…
In an Industry First, ESPN Lands a Major Agency to Pay for PPD Viewing
When it comes to big sports and the kind of deals that are made there, new twists and turns can be game-changing. In exactly such a manner, a recent marketing move by the NFL team…
PES vs Fifa: are licenses the key to building the strongest digital football brand?
When we’re talking about brand management and marketing competition fought between two companies that roughly split the industry, we cannot ignore the case of FIFA and PES…
Investment in data driven marketing continues to rise, survey notes
Surprise surprise, big data and through marketing research gets even more interest by marketing agencies and departments this year than the previous year. Investment in data driven marketing continues to…