As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed… Email newsletters are just as effective when working with existing customers, as they were from the very start. Also, the part of the problem may be the “offline reading”.
Author: admin
Author was born in one of Detroit’s poorest blocks, all before pursuing his successful managerial career in the future. For him, the breakthrough happened when he was able to get on Harvard University’s Law School list. After graduating from there, he was working for a few years for a number of multi-million dollar corporations, climbing up the corporate ladder and...
How Facebook Changed Video Marketing
Last week, Wendy’s and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos before, these ones had the brand…
Mysterious Phygital
When we talk about the technology one steadfast trend is the arrival of new buzzwords and phrases. This year it seems the term “phygital” is the big word when it comes to retail customer experience. The “phygital” is the blending of the traditional…
Targeting the Baby Boomers Demo in 2017
The U.S. senior population is expected to double by 2050. And while they’re staying healthier longer, and living longer too, these ads deftly demonstrate that life’s packed with curveballs you don’t expect—like strokes or broken hips. (We often forget that, at…
Do You Know How Much It Costs to Advertise in TV's Biggest Shows?
Even if you are not working in the advertising industry, this one piece of fun trivia will be an interesting one for anyone! For example, booking yourself a 30 second slot for a TV commercial or for a…