When it comes to big sports and the kind of deals that are made there, new twists and turns can be game-changing. In exactly such a manner, a recent marketing move by the NFL team that can surely enhance a…
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Can Data Driven Programmatic Survive?
Can it? Surprise surprise, big data and through marketing research gets even more interest by marketing agencies and departments this year than the previous year. Investment in data driven marketing continues to…
The History of the Iraq Wat PR
In a shocking revelation this week, we’ve come to know that while the Iraq War was a real PR blunder for GW’s administration, they did try to change it… paying $500m! A joint report by the Bureau of Investigative Journalism and…
The Biggest Printed Ads Expo in SF
While there’s ton of other venues to see a great selection of commercials and advertising materials besides the Cannes Liones, not many people seem to know them. Welcome to The Drum Creative Works, in partnership with Workfront.
In-house Content Teams Trend Now!
While taking marketing to an in-house management is a trend that’s at least few years old by now, this company was a big loss for a famous Ad agency in NYC. Unilever decided that its digital activities…