As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed… Email newsletters are just as effective when working with existing customers, as they were from the very start. Also, the part of the problem may be the “offline reading”.
Category: Email Marketing
How Facebook Changed Video Marketing
Last week, Wendy’s and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos before, these ones had the brand…
Mysterious Phygital
When we talk about the technology one steadfast trend is the arrival of new buzzwords and phrases. This year it seems the term “phygital” is the big word when it comes to retail customer experience. The “phygital” is the blending of the traditional…
Can Data Driven Programmatic Survive?
Can it? Surprise surprise, big data and through marketing research gets even more interest by marketing agencies and departments this year than the previous year. Investment in data driven marketing continues to…
The History of the Iraq Wat PR
In a shocking revelation this week, we’ve come to know that while the Iraq War was a real PR blunder for GW’s administration, they did try to change it… paying $500m! A joint report by the Bureau of Investigative Journalism and…